Tourism Storytelling Workshop
Visitor markets are changing. Travellers are increasingly seeking more than just a good experience; they are choosing destinations and businesses with exceptional experiences that are also doing good for their local communities and environment.
Unlock the power of storytelling to showcase how your tourism business positively impacts your local community, economy, and environment—building deeper connections with customers and setting your business apart.
In this interactive workshop with The Tourism Collective you will learn how to authentically and practically communicate your ‘Tourism for Good’ stories and why doing this will benefit business resilience and profitability. There are many South Australian tourism businesses doing all sorts of good things – from sponsoring the local sport team to revegetating nature reserves – and it is time we started talking about them.
Thanks to local regional tourism organisation, Fleurieu Peninsula Tourism for their support of this workshop and thank you Alexandrina Council for their support in hosting.
Key takeaways:
- The concept of ‘Tourism for Good’
- Why stories matter to visitors and how they drive demand for your business
- What are your ‘for Good’ stories and how to practically share them
- How to elevate your stories through key visitor touchpoints and during the guest experience
- Tips to ensure your ‘Tourism for Good’ story is authentic
This workshop will be informative and interactive and is designed for South Australian tourism businesses from newly open through to established, local governments, and regional tourism organisations. Facilitated discussion, activities, and case study examples will ensure a fun and supportive learning environment.
Event Details
| Date: | Thursday | 24 JUL 2025 |
| Time: | 10:00am – 1:00pm |
| Venue: | Alexandrina Business Hub – Main Area 12 Cadell St Goolwa |
| Cost: | $15 – TiCSA members $30 – non-members |
Event Address
Alexandrina Business Hub
Main Area
12 Cadell St
Goolwa