Harness the Power of Self-Drive Markets

Online via Zoom

22 February 2023, 11:00am–12:15pm

This is a past event. View upcoming events →

Business Capabilities Program

How to harness the power of self-drive markets

This webinar hosted by Clear Vision Consulting will reveal that beyond spend thrift grey nomads, there is a whole world of self-drivers who are exploring the regions of Australia, looking for independent adventure and experiences.

By the end of this session, you will be able to identify types of self-drivers, where they stay and how they think, what they are looking for, and traits, so you can position your tourism product to attract their business.

This webinar is also great for those involved in the Top Tourism Town Program. 

Learning outcomes:
• Identifying distinct segments in the self-drive market, VFR, family, 4WD, niche bike and hikers, long-haul backpackers and ‘glampers’.
• What does ‘unstructured’ mean
• Learn how and where to promote to ‘unstructured’ self-drive markets
• The value of these markets market and where they spend
• How to leverage well-travelled routes and itineraries in regions
• How to adapt your product to attract more of this market

Event Details

Date: Wednesday 22nd February
Time:11:00am – 12:15pm
Venue:Online via Zoom
Cost:TiCSA members $25 | non-members $50
Book Your Place