The South Australian Tourism Commission has launched a recovery campaign for the regions devastated by bushfires in South Australia. The campaign coincides with the arrival of the first large cruise ship to Kangaroo Island since the fires that ravaged the island.

The campaign, “Help them out, #BookThemOut”, focuses on encouraging tourists to visit both the Adelaide Hills and Kangaroo Island, to boost bookings and reinvigorate the local economies by spending in their regions. 

Working in partnership with industry, the campaign is designed to encourage people locally, as well as those interstate, to travel (‘book out’) the Adelaide Hills and Kangaroo Island for a holiday, short stay or experience. Help them out, #BookThemOut sends a strong message that the Adelaide Hills and Kangaroo Island remain amazing, unique holiday destinations with incredible consumer experiences, and these regions need tourism to thrive and survive. Tourists can play a big part in helping these regions get back on their feet by sharing their experiences on social networks.