Project snapshot

Alignment with RDA strategy

  • Population growth
  • Economic development

Since 2018 our Trade Development & Investment Attraction program has focussed on the Middle East and North Africa (MENA).

Regional Development Australia Adelaide Hills, Fleurieu and Kangaroo Island (RDA) commissioned AsiaAustralis to complete a high-level study of key markets in the Middle East that could be suitable for our region (Middle East Market Opportunities). United Arab Emirates, Saudi Arabia and Qatar were identified for potential development of trade in vegetables, fruit, dairy, meat products and beverages. The report also identified a number of investment opportunities including bottling plants, tourism hotel accommodation and horticulture joint ventures.

Following on from that work RDA completed an in-depth desktop study of the cultural, regulatory, financial, logistics and commercial issues related to each country, resulting in the publication of a comprehensive guide for exporting to the region. “The Exporter Guide: Kingdom of Saudi Arabia, Qatar and United Arab Emirates” identified that the Middle East provides a great opportunity for our regions producers to meet those markets growing demands and increasing interest in food security.
The report also elaborates on both the technical & cultural aspects of those countries as they relate to doing trade.

These reports are available below.

Program Actions

Government Collaboration

RDA have collaborated with the South Australian Department for Trade Tourism and Investment (DTTI) including their trade office in Dubai which is providing assistance making connections, peer support facilitation, clustering, mentoring and advice to exporters and those looking to invest in South Australia.

Outbound Delegation February 2019

RDA CEO Damien Cooke led an outbound delegation to the United Arab Emirates and Qatar in February 2019 which included attendance at Gulfood, the world’s largest food and beverage trade exhibition, held at the Dubai World Trade Centre. In addition, attendees gained valuable on-ground market intelligence and initiated new relationships. Agreements were also signed between Australian and Middle East businesses to progress trade.

CEO Damien Cooke attending a delegation in the MIddle East

Market Testing

A trial 1.5T shipment of regional produce was air-freighted direct into Qatar and stocked in a supermarket. The shipment included fresh produce as well as value-added tea and juice products. There was an appreciation for the quality and presentation of the products which sold through within 24 hours. This exercise has further established trade relationships and interest in ongoing supplies.

How to Participate

Beneficiaries of this program are not limited to the RDA Adelaide Hills, Fleurieu and Kangaroo Island region. Businesses from other South Australian regions are already participating. If you are interested in the development of trade for your products or services with MENA markets or attracting investment from that region, contact RDA to discuss your options to benefit from this program.

Please contact our office on 08 8536 9200 or email to participate.